Kayne West & Adidas=A Billion?

Instagram-Minzy-2NE1-adidasKanye-West-Yeezy-Boost-350-Black-Shoes-2001We’ve seen it before, but maybe never quite like this. Once again pop music meets fashion, but this time the deal is so potentially lucrative it boggles the mind: Kayne West is partnering with Adidas for what could end up making the singer a billion dollars.

Kayne’s YEEZY retail shops will increase their selling of Adidas products, from shoes, to clothing to wardrobe accessories, with Kayne also looking at an immediate future of designing athletic wear for basketball and football. On the heels (if you will allow us the pun) of the phenomenal sales of the “Yeezy Adidas 750 Boost Sneaker,” this extension and addition to the Kayne/Adidas relationship has many predicting a cash flow never before seen between a musician and a fashion label.

As Kayne boasted to the Wall Street Journal (a publication as much known for reporting on news as money matters):  “I’m not just a musician singing in front of a mic, we are running, jumping, we’re getting hurt.”

“We’re in the same arenas that the ballplayers play in,” Adidas CMO Eric Liedtke himself said about the deepening of the merger. “With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity.

Kayne’s latest release The Life of Pablo saw a massive kick-off at New York’s Madison Square Garden last February, where Kayne’s street haute couture Yeezy Season 3 line was launched. (Though it wasn’t reported if Kayne managed too many of those potentially dangerous athletic stage moments he is claiming above). Two months before that, at the close of 2015, Kayne won Footwear News Achievement’s “Sneaker of the Year Award.”

With his high profile, much-photographed marriage to Kim Kardashian, selling 21 million albums and 66 million digital download and his Yeezy 750 Boost selling out in less than 2 hours (at a price of $350), Kayne might just make that billion dollar mark with this Adidas deal.

Paris Fashion Week

So those Fashion Weeks just keep happening. In NY, London, Milan and now Paris.

eiffel-tower-paris-moulin-rouge-show-and-seine-river-cruise-in-paris-150305

Here are some highlights…fashionable-and not-of French mode.

Rihanna was at the Balmain show, of white and black “grills,” plastic revealing skin, midriff’s sporting cut-outs and stripes, stripes, stripes. One of those models showing lots of skin happened to be Kendall Jenner. And speaking of that family…Kim K. got knocked to the ground while getting out of a car at the Paris shows by what is rumored to be a prankster who has tried this with other celebrities before.

She, hubby Kayne West and their baby North West were sitting at the Balenciaga show.

(Do celebrity kids-and little kids at that-have to be at every function now as to be recognized and photographed?)

Anthony Vaccarello featured runway models in skate shorts, pleats and very short skirts.

Simon Porte Jacquemus brought in the fun with pinafores, inner tubes, models with seemingly wet hair and a blue/white mini with a round extension

Away from the typical runway Shayne Oliver continued his Hood by Air design showing with a part two to its companion that occurred at New York’s Fashion Week. An office building on the famed Left Bank revealed his seemingly put-upon models in leather pants, pleated skirts and cage designs in lots of his pieces.

Eri and Philip Chu presented mini’s and tops in big primary colors, as well as comic book designs, giving an good old deceased Andy W. a run.

Christophe Lemaire, late of Hermès sent out his ladies in coats and dresses.

French label Vetements  managed to add a certain ‘grunge’ sensibility to their wares; boots with Snoop Dogg’s face and angle-daring skirts were the rage for this new designer’s showing.

Our Von Gutenberg fashions-great latex couture at that-keeps happening week after week as well. Check it all out here.

Reveal Co Uk

Pharrell Williams, Adidas and Bionic Yarn

Pharrell WilliamsArby’s-like high hat notwithstanding, it seems singer Pharrell Williams has teamed-up with Adidas Originals to release a fashion collaboration this summer. I’m not about to say they both ‘got lucky’ but Williams’ Earth-friendly Bionic Yarn will be at the center of the stuff the singer makes with Adidas.

Pharrell already works for Adidas, working on a Uniqlo collection with them, so this new venture is just more of the same kind of collaborating. And of course Adidas has already aligned themselves with other celebs, like Rita Ora and Kayne West. But the Bionic Yarn Pharrell project is unique in that the BY company/joint venture between Williams and partner Tyson Toussant uses recycled plastic bottles to make their threads. Boasting a 40-45% recycled content in a thread supposedly 400 % stronger than traditional thread, Bionic Yarn has certainly been all the rage. But as one can’t technically make more than 100% of something (boasting the 400% number simply means this BY stuff is very strong) and seeing as all this technology is very new, time will tell on the longevity of Bionic Yarn. Currently jeans, shoes and many other products are made from the eco-friendly thread. And of course no one could be against anything that helps the environment. But as with anything new, time will out and the lasting effects, economically as well as environmentally cannot be calculated this early.

Here is the Bionic Yarn Face Book page, the company’s website: http://www.bionicyarn.com/ and Adidas link as well: http://www.adidas.com/us/?cm_mmc=AdieLocal_Google

Check out the Von Gutenberg ‘threads’ at our couture shopping link at www.vongutenberg.com

 

 

 

Kanye and Kim On Vogue April Cover…Good or Bad?

Kayne West & Kim Kardashian Vogue Apirl CoverWith Facebook comments like: “I’m done with Vogue. Subscription cancelled sick to death of Kanye and Kim used to be high fashion, your standards have been highly compromised!!!!!!” Or “Wow, RIP Vogue. The last bastion of style has fallen today. I’ll miss you,” one would think Vogue editor-in-chief Anna Wintour might be second guessing her decision. But Kim Kardashian and Kayne West are indeed on Vogue’s April cover.

In a message that has been ‘retweeted’ over 8,000 times Actress Sarah Michelle lead the protesters early with “Well……I guess I’m canceling myVogue subscription. Who is with me???” But when Kim and Kanye boast more than 30 million Twitter followers-Vogue has only 3.6 million-one can realize maybe why Wintour did what she did.

Controversial covers are nothing new to the world of publishing.

One can go back to the 2nd day of 1939 when Time magazine named Hitler their “Man of the Year” with a Baron Rudolph Charles von Ripper cover showing Hitler playing a hymn on an organ while victims dangled on a St. Catherine wheel above him. Or Playboy’s first African American model gracing the cover of their October 1971 issue (Darine Stern was the beautiful lady’s name, photographed by Richard Fegley) Anybody remember Demi Moore nude and preggers on the front of Vanity Fair in August of 1991 and all the tongue wagging that cover evoked?

In the end do we even recall these covers. Will Kayne and Kim even make a dent in the cultural landscape over a prolong period of time (their popularity might last a mere ‘blip’ when compared to Vogue’s long life of existence). In the grand scheme of things will the inclusion of the music celebrity Kayne and the personality Kim hurt Vogue’s fashion cred? It’s just too early to tell.

But we are all talking about it, aren’t we?

Want to see a truly great cover, though not so controversial as the one mentioned above? Check out our cover girl Megan Massacre in issue #8 of Von Gutenberg.

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