Gisele Bündchen squares off against Kendall Jenner

kendallFor nearly a decade-and-half Gisele Bündchen was the most profitable, highest paid model on the planet. During this unprecedented run the Brazilian beauty, for whom the term “Ubermodel” was created, amassed a small fortune and also used her growing popularity for humanitarian efforts. For this she was acknowledged by the U.N. as well as named a Goodwill Ambassador for the Environment by UNEP. But according to Forbes’ Highest Paid Model report released this week, Kendall Jenner takes the lead for earnings in 2017. Earning $22 million as opposed to Bündchen’s mere 17.5 million for the past year (yes all of our heart’s are bleeding for Gisele’s monetary downturn!), Jenner is presently the high-paid model on the planet.

Jenner poked her way into the Forbes Highest Paid Model list two years ago; she made $4 million in 2015. But with 85 million Instagram followers, connections with brands like Adidas and Este Lauder, and walking every haute couture runway that matters Jenner now tops the list. Gisele made the #2 spot this year, while Chrissy Teigen made the Forbes list for the first time, at #3, with an estimated earnings of $13.5 million.

Ashley Graham became the first plus-size woman to make the annual Forbes list, in 10th place. Graham actually seems to be a model acquiring lots of ‘firsts’ in the past few years.

If Kendall Jenner can retain her highest-earner spot into the next year, let alone if she could hold on to the crown of Forbes’ top model for fourteen years, is anybody’s guess. The moda world is a different one these days than it was at the beginning of the decade when Gisele was staking her claim. For this year though, Jenner is queen and will no doubt see her fortunes, and popularity (not to mention Instagram followers) increase in 2018.

In total, the world’s 10 highest-paid models earned $109.5 million in 2017 before taxes and fees.

Fashion Happenings of August 2016: Gisele Bündchen at the Olympics, the Strut’ T.V. show, Kardashian App Blogger Search and More

giseleHow exactly the 2016 Rio Summer Olympics make their mark in history, we can at least say that Gisele Bündchen showed. The super model/Tom Brady’s wife came out to walk what she Instagrammed “the longest runway I’ve ever been on,” (5oo feet actually) to the song “The Girl From Ipanema.”

Gisele, a Brazilian herself, was wearing Alexandre Herchcovitch.

Certainly a ‘product-of-our-times’ story…“Executive producer Kim Kardashian West, the most influential style icon on the planet, is searching for America’s next superstar beauty blogger!” a Facebook notice reads for Kim’s K’s new T.V. contest. The new ‘reality’ competitive series will see beauty bloggers looking to win “the ultimate job as Beauty Director for Kardashian Apps.”

Questions that could asked: What planet is Kim Kardashian West the most influential style icon of and, is working for her apps really the ultimate job?

Supporting one of their own? Not exactly, still a whopping one hundred and eleven major fashion designers and other notables in the moda world have rallied behind Apple. The major computer/things maker is embroiled in a current lawsuit with Samsung over copyright infringement.

The designers showing support include Paul Smith, Alber Elbaz and a host of others.

Speaking of T.V. shows, the trailer for “Strut,” the new show exec produced by Whoopi Goldberg and to be shown on the Oxygen network has a trailer out now. Partnering with Slay Model Management — the first all trans modeling agency — the show will show the personal lives of five transgender models as they negotiate the fashion industry. Normal reality television rules though seem to apply if the scenes shown in the trailer can be trusted.

The show, staring these unique couture cuties: Dominique Jackson, Ren Spriggs, Laith De La Cruz, Isis King and Arisce Wanzer, premieres on Tues., Sept. 20 at 9 p.m. EST/PST on Oxygen.

The End Of An Era: Gisele Bündchen retires.

2013-11-Gisele-Bundchen-Wallpaper2Do you ever wonder where supermodels go after they are no longer modeling. Surely there is a bevy of stunning ladies always at the ready to step onto a runway, in front of a camera, pose for selfies to show across Instagram, but a decided ripple effect occurs in the fashion world when a model icon retires. Such was the case this past week when Gisele Bündchen walked her last runway for Colcci during São Paulo Fashion Week.

Gisele (like all super dooper models the lady is known by one name as much as her two) went out working hard, revealing three different looks for her Colcci appearance. She also came out at the close of the show to celebrate with the rest of the models who were all wearing tees sporting Gisele’s face on their front. Hugged by model Fernanda Tavares at the end of this show attended by her husband Tom Brady and family, Gisele cried over the much deserved ovation she received.

Across one of her Instagram posts for the week Gisele offered this opinion about her stunning career:

“I am grateful that at 14, I was given the opportunity to start this journey. Today after 20 years in the industry, it is a privilege to be doing my last fashion show by choice and yet still be working in other facets of the business.”

As the highest paid model in the world (since 2006) the Brazilian-born Gisele rose to prominence in the late 90’s ending what was termed the “heroin chic” model paradigm made infamous by the likes of Kate Moss. Gisele’s “horse walk” saw models copying her high-kick style of runway walking but beyond her modeling the lady has acted in movies like Taxi and The Devil Wears Prada and has been recognized for her support of charities like Save the Children, Doctors without Borders and as the Goodwill Ambassador for the United Nations Environmental Programme.

Gisele Bündchen and Chanel No. 5

giseleThere is a reason Gisele Bündchen is s star. Yes her stunning beauty is one thing but the lady can also put herself into situations where her precise talents will make a decided difference. She seems to pick her places very well indeed, making maximum effect of the work she does, no matter where it is she does that work of who it is for. Working with Baz Luhrmann (director of “Moulin Rouge” and a great fashion statement of a movie “The Great Gatsby”) and Game of Thrones’ Michiel Huisman, Tom Brady’s superstar wife filmed a short film for Chanel No. 5 that seems to be what just about everyone is talking about.

In the film Luhrmann attempts what he managed with Moulin Rouge, high stylized visuals and attention on music. He shows a slow motion opening over Lo Fang’s version of the huge hit from Olivia Newton John and John Travolta, “The One That I Want” from Grease. Gisele rides a black Chanel surfboard, there’s lots of bubbles (and booty), blue blue water, beautiful sand and beaches. The story, what there is of one, might be gleamed from a few viewings, but the point here is as much about Chanel as the delicious visuals and, of course, the equally delicious Bündchen.

See the video here:

Luhrmann is no stranger to reworking songs, high fashion and also Chanel No. 5’s short films. He filmed Nicole Kidman in just such a short movie for the perfume giant/couture house years ago. Here he once again marries all the right elements with a star, songs and images of just the right time and timing..

The combination will no doubt work wonders for Chanel No 5 once again.


A combination that might work wonders for you, time and again, is the mixing and matching possibilities you can certainly at Von Gutenberg couture. Go here to see what we have in store for you:

Gisele Bundchen Saves The 2014 World Cup

03-gisele-bundchen-040611There’s seemingly more to the World Cup 2014 then just soccer. Now models are getting involved via politics and economic upheavals. And here all we ever thought was that these women simply had to wear some latex undies, pose in a cool new accessory of two, keep themselves in shape and Instagram a pic every now and then. It seems though that Gisele Bundchen, superstar fashion model, is going to save the day and face for World Cup 2014.

As has been reported, the Brazilian government under the leadership of that country’s 36th President Dilma Rousseff spent a whopping eleven billion on getting the cup games up and running. But Rousseff and Sepp Blatter (the Swiss football administrator serving currently as the President of FIFA) received less than an enthusiastic crowd response when they were introduced prior to Brazil’s opening match against Croatia (in fact they were booed). So it was rethought by the powers that be that for the “security purposes” the two presidents (or neither one) should present the World Cup to the winners at the Maracana on 7/13th.

This is where Brazil’s own Gisele Bundchen steps in to allay diplomatic fevers.

Plenty of Brazil citizens are upset with their first woman president pouring so much money into the games while ignoring the rampant poverty in their country. Blatter doesn’t get away any easier, seeing all the controversies and corruption he has courted of late. So the FIFA approached Gisele and the 5’11’ beauty agreed to the honor….a first for a model. As there is no specific tradition who hands over the trophy-Blatter has done it a few times, in 2002 specifically he and soccer star Pele almost seemed to get into a fight trying to hand the trophy over-so Gisele seems a fine crowd calming attractive choice.


Lest one not forget, beyond the fact that she is a high profile celeb married to another celeb-superstar American ‘football’ player Tom Brady- Gisele Bundchen is also a Goodwill Ambassador for the UN Environment Program and is on the board for the Rainforest Alliance.

Overall a nice ‘get’ for FIFA 2014.

Want to see some of our top models? Check out issue #8 of Von Gutenberg Magazine, right here:

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