With women size 14 and up occupying nearly 70% of buying power in the US-and their market consumption up to 20 billion-many a designer jumped on making clothes for this demographic last year. Bigger might actually be best when it comes to the most important fashion trend coming upon us lately.
Though he wasn’t making latex, he was leather, but very soon Jeff Cafone realized he was seeing more plus-sized ladies ordering his jackets. Now bigger gals are part and parcel (larger parcels certainly) of his All67 label, as he makes plus-sized leather jacket exclusively.
Spearheaded by net star bloggers Nicolette Mason and Gabi Gregg, their Premme label is selling to ladies size 12-30. Here there is less haute couture though and more color and wild style designs, from velvet pants to glittery pink.
These two women are obviously having a very good time indeed.
Who says that string bikinis are only for women of a certain body type? In the last year the Curvy Beach label showed the world that plus-size sexy suits are certainly sellable. In fact, the models for the brand are embarking on a “Curvy Beach Babes” meet-and-greet tour round the US. And talking about plus-sized models, has anyone, big, small, tall, thin, plus-sized-ever had made such an impact as Ashley Graham? Into everything and posing across every magazine and video imaginable, the lady is simply a super model, no longer just a plus-sized one.
Not that we might see plus-sized women strutting across a Victoria’s Secret show anytime soon (we do need to take baby steps here after all) but there were plenty of sexy wear and lingerie ads along with swimsuits showing larger-sized ladies in 2017. The trend will no doubt continue as one of the most popular in the world of fashion alongside digital rendering and 3D imaging.
Here comes 2018.