Blogger extraordinaire and cultural pendant Bob Lefsetz said it best: “when someone says if you just pay enough you’re a member of the club, know that the club is not worth joining or you’re not getting inside.” He was speaking about the belly-up Fyre Festival models Kendall Jenner, Emily Ratajkowski, Chanel Iman, Bella Hadid and Hailey Baldwin sold to their fans via social media. A music event that is not going to happen.
Rabid Instagram fans/Twitter followers threw down $250,000 for a music weekend promising acts like Blink 182, Rae Sremmund, Skepta, Desiigner, and Pusha T. prompted by an urging of the hippest models in the world. Back in November Vanity Fair ran a piece about the show’s head honcho’s Ja Rule and Billy McFarland flying a gaggle of models to the island for a promotional shoot, which opened the door for our best/young/most beautiful to urge fans to come to the show. Social media being what it is and these women having thousands of followers apiece, the Fyre Festival was a see-and-be-scene the hippest simply couldn’t ignore.
But fans arrived at the private Bahamas island to find chaos, and even on the airline getting there, bad food.
Kendall Jenner felt the social media backlash the worse. Coming on the heels of her problems with a recent Pepsi add, she deleted all mention of the soft drink and the Fyre Festival off her social media feed. This of course raised red flags and with news of the actual festival being a bust, the gaggle of models as well as the festivals promoters are being taken to task.
The “two transformative weekends” of music, fun and a private (=expensive) hang on Fyre Cay will not happen, but the world is well aware who set it all up and who advertised the event.