Pussy Riot Sells You Swag

pussyriotDo you like some politics with your moda? We’ve certainly seen designers make major statements on runways in the past few years. And all manner of T-shirt or even a style can display some sort of current cultural significance. But punk guerrilla group Pussy Riot, certainly no stranger to pro-feminist political statements and current anti-Trump rhetoric, is now releasing a line of clothing. Their Pussian Federation collection features the multi-colored balaclavas the group is famous for, as well as socks, T’s and patches. As the group has always been about “confounding stereotypes of female sexiness,” PR has teamed up with the art community Kultrab and 9cyka to create this haute couture to support the political art publication MediaZona as well as further their cause.

As the online store for the collection states: “In the current political situation where our country has no freedom of speech, clothing became an act of self-expression, a way of showing that we disagree.” One wonders what country they are speaking about, their home of Russia or beyond?

Pussy Riot infamously wore brightly colored balaclavas, each lady sporting a different color, at one of their “performances” at Moscow’s Cathedral of Christ the Savior. This well publicized public outing garnered the group international attention in 2012. They also donned the same wardrobe for their music video, “Police State” of last year. That video features actress Chloe Sevigny playing a cop, and actually ripping the trademark balaclava off of PR’s Nadya Tolokonnikova,, (See here).

Fashion, music, film, art in general as political statement? Is it effective, culturally changing, fun, performance art? Who knows? What is certainly known is that groups like Pussy Riot get their fair share of press, are globally recognized and championed and if they want to get into the business of selling some swag, they might just be popular enough to make a few dollars and continue their cause.

Be Sociable, Share!