Sporting a #StayStrong hashtag, LOVE magazine has taken quite a different tack on their annual sexy calendar offering. This year we get famous models sweating while exercising in the Phil Poynter-directed video for the annual LOVE Magazine Advent calendar.
Super models making the cut this year include Gigi and Bella Hadid, Emily Ratajkowski, Doutzen Kroes, Teyana Taylor, Kendall Jenner, and Ashley Graham. Graham, who just revealed her new “Swimsuits For All” collection, is the first lady revealed in LOVE’s semi-daily release of sexy video for this year. After a supposed workout at NYC’s The Dogpound gym, Ashley takes to the street, wearing just sneakers, a crop top and little shorts. Ashley as much gives a quick clap to her generous derriere, as well as pulls a sledge down the street.
Sexy stuff, in stylish black and white, indeed!
Stylist and Love Editor-in-Chief Katie Grand met Graham at The Dogpound and came up with the idea of a fit and sweaty video for this year’s calendar. As she says:”…it’s everything we love about women enjoying being women, on their own terms.”
Following the feminist-empowerment-via-working-out theme, Emily Ratajkowski eats spaghetti in a carb-loading vignette. Kendall Jenner manages a tribute to “Rocky,” complete with raw egg drinking and shadow boxing. And Irina Shayk manages a work-out ‘throwing’ clay.
This video offering from LOVE is entering its 7th year as a much-watched holiday tradition; last year LOVE’s Advent Calendar enjoyed 84 million viewers. With haute couture sponsors such like Agent Provocateur, Coach, and Marc Jacobs Beauty and models like those mentioned above, and an empowering message to women, how can LOVE miss, really?
Less we forget though, this year or any other before, LOVE’s Advent Calendar is first and foremost pure commercialism bolstered by sexy images of beautiful women.
But who would want it any other way?