We might just be onto a brand new type of fashion show/broadcast/advertisement/music video creation with The 2016 Victoria’s Secret Swim Special that aired last Wed night. Starring a slew of young beautiful models cavorting in swimsuits, with Demi Lovato and Nick Jonas managing high-spirited musical moments, this hour-long outing from the famous lingerie brand was quite unlike anything yet aired.
Shown on CBS as well as streamed live on the V.S. website (viewers for the past network broadcast of the Victoria’s Secret Fashion show were the lowest ever, so streaming seems a logical step) the models here were showing off swimsuit couture from the Victoria’s Secret swimsuit catalogue, on location at St. Barth’s. On the heels of the just released 2016 Sports Illustrated Swimsuit Issue V.S. made their presence felt by featuring famous angels and models alike; Adriana Lima, Candice Swanepoel, Behati Prinsloo and Jack Jagaciak were just some of those featured. At times behind-the-scenes documentary, other times underwater adventuring travelogue-almost all the time music video-this show that cost two million to create was pretty much an amalgamation of every modern film style.
Though there was lots of bare skin to ogle (and we’d expect no less from any Victoria’s Secret show) if one had to pin down exactly what this was all about, one would have to say the Swim Show was a great mini concert for Lavato. She managed three songs during the hour-“Cool For The Summer,” “For You,” and “Confident”-belting them out surrounding by the V.S. cuties. And dressed in a black corset bodysuit, sparkling cape with black suede knee-high boots, her long locks blowing back off her face perfectly in the island breeze, Lavato came across as a full-fledged force of nature, dressed rather cool and kinky.
Will we be seeing shows like this in the future, complete mash-ups of music video, runway, documentaries? Are we pretty much getting all this stuff already in what we’re given from the haute couture world? Will streaming actually cause the end of shows like this to be broadcast on network T.V., and will that lead to even more edgy programming…or in the end see the end of shows like this?
It will be interesting to see what Victoria’s Secret trots out next.