As it should be for all of us, when one of our friends (and someone we have worked with plenty of times in the past) has great news we are not only thrilled for them but get a jolt of living vicariously through them sharing that news. One of the featured latex designers at any Von Gutenberg shoot and someone CEO/publisher and head photographer Erik Von Gutenberg has taken plenty of photographs for (see the flyer to the left here) is Dawnamatrix. Dawnamatrix just ‘got the gig’ to deliver 71 garments to Beyoncé for the pop diva’s 16 dancers for this Sunday’s Video Music Awards on MTV!
All we can say is wow…but then again it is a well deserved job for a hard working company.
Beyoncé’s stylist, Marni Serofonte ordered pieces of various latex (what anyone would consider very sex stuff indeed) after seeing a Dawnamatrix outfit accessory in a recent Andrew Richardson shoot with Linda Evangelista. L.E. was wearing a very distinctive Dawnamatrix piece, something Dawnamtarix makes very well indeed, and Serofonte was impressed enough to start history-as-it-is-being made over at the Dawnamatix camp.
We’d love to tell you exactly what the pieces are, but the mystery will be revealed soon enough…and of course when you tune into the VMA broadcast to watch what Beyoncé and crew get up to.
The flyer attached here is for the upcoming Montreal Fetish Weekend (coming the end of August actually) where Dawnamatrix is showing their new line, as they have been doing for quite a few years now; to say this VMA gig comes at a busy time in the life of the designer would be an understatement. But what a gig it is!
Beyoncé is going to receive the Michael Jackson Video Vanguard Award Sunday at Los Angeles’ Forum and is also nominated for eight video awards.
We couldn’t be happier to celebrate this high profile super cool accomplishment with Dawnamatrix and of course will be watching the VMA’s come Sunday night on MTV at 9pm.
See Dawnamatrix designs here.